I Had The Good Samaritan Parable Backwards
Brian’s Blog If you were raised in a Christian home like me, you probably heard the story of the Good Samaritan 100 times. Last week, our Pastor Christian Andrews started a sermon series that kicked...
View ArticleChristians Should Not Have To Go To Church On Easter
Brian’s Blog That’s right. If you are a Christian, you should not HAVE TO GO to church on Easter Sunday. Are you feeling the annual holiday guilt trip? Which scenario best describes your Christian...
View ArticleWhen Attacked How Do You React?
Brian’s Blog Today at Park Church in Tinton Falls, New Jersey our Pastor kicked off a series entitled “Look Again; the art of seeing Jesus.” The six part series looks at six famous painting that depict...
View ArticlePasch Family Tree From Germany
Brian’s Blog I am researching my Pasch family roots from Germany and could use the help of anyone with additional information on the members of the family tree that I have logged on Ancestry.com. Here...
View ArticleDealer.com Joins List of VW Certified Website Providers
Brian’s Blog What an active day for automotive marketing news. Volkswagen dealers now have multiple choices for their automotive website platforms. Dealer.com’s seamless website platform is now a...
View ArticleDealerFire Now An Authorized Volkswagen Website Provider
Brian’s Blog I got a call from a Volkswagen dealer that told me that VW dealers can now select DealerFire as an authorized OEM website provider. That was a very pleasant surprise! I want to...
View ArticleThe Best Automotive Online Marketing Dashboard
Brian’s Blog Automotive dealers are overloaded with marketing data, vendor reports, and online performance metrics yet few dealers have been able to sift through the clutter and focus on the Key...
View ArticleChip Perry Joins Autotrader UK Advisory Team
Brian’s Blog The former president and CEO of AutoTrader.com and Kelly Blue Book in the United States, Chip Perry (pictured), is joining Auto Trader in the UK as a non-executive board member. Perry...
View ArticleAre Your Automotive Social Media Landing Pages Working?
Brian’s Blog I was viewing my Twitter news feed today and saw an advertising campaign for Honda dealers. This looks like a Tier 2 ad message, so I was interested to see what the “Shop Now” offer looked...
View ArticleADP Dealer Services To Be Named CDK Global And Become A Public Company
Brian’s Blog I have been waiting to learn name of the upcoming new company which is now ADP Dealer Services. At the end of September, CDK Global will be a publicly traded company. ADP shareholders will...
View ArticleDigiGo Sold to Search Optics as KPA Divest Digital Marketing Division
Brian’s Blog LAFAYETTE, Colorado (Aug. 17, 2014) – KPA, an automotive business services provider, is divesting its DigiGo Internet Marketing division to Search Optics®, one of the nation’s leading...
View ArticleJoin Me Today – June 3rd for #ISG20 in Amersfoort
Brian’s Blog Today Glenn and I will be speaking at the Internet Sales 20-Group in Holland (#ISG20) hosted by Paul De Vries. The meeting will start at 1:00 PM in Amersfoort. Paul will open up the...
View ArticleAcura’s SEM Bidding Strategy Increases Online Competition For Franchise Dealers
Brian’s Blog By Brian Pasch Acura’s new policy on Google Adwords bidding strategies is an attempt to control click costs in SEM campaigns for their national marketing, regional marketing, and dealer...
View ArticleAcura Adwords Bidding Strategy Increases Online Competition For Franchise...
Brian’s Blog By Brian Pasch Acura’s new policy on Google Adwords bidding strategies is an attempt to control click costs in SEM campaigns for their national marketing, regional marketing, and dealer...
View ArticleCreating A Social Media Internship Program At Your Dealership
Brian’s Blog By Brian Pasch Dealers who have been struggling to create a consistent social media presence, may turn to third party vendors to assist with their social media. However, many of the social...
View ArticleTrueCar Names John Krafcik As New President Prior to IPO
Brian’s Blog By Brian Pasch At the beginning of April we learned that TrueCar was filing to bring an IPO to market. According to Bloomberg online news: “TrueCar Inc., the online auto-shopping service...
View ArticleBluefire Mobile in Austin Scares Businesses With Spam Message
Brian’s Blog By Brian Pasch Are you tired of getting spam in your inbox every day? The obvious spam emails are filtered out of my inbox, but there are still a number of emails that get through. The...
View Article15 Questions Ask Before Accepting A Digital Marketing Manager Job
Brian’s Blog By Brian Pasch The responsibilities of an Automotive Digital Marketing Manager will vary from dealership to dealership. Regardless of the size of your company you will work for, your...
View ArticleMy First Impressions of Tokyo – April 2014
Brian’s Blog By Brian Pasch Having completed a full day in Tokyo, my first to in Japan, I decided to share a few of my initial reactions of the city of Tokyo. Connor and I will be in Japan for a full...
View ArticleNexteppe Dealers Were Upgraded To The Wrong Automotive Website Platform
Brian’s Blog By Brian Pasch The New York based automotive website company known as Nexteppe, was acquired last November by Dealertrack Technologies; a deal that was under my radar screen. This week I...
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