Flexing New Muscles
Today I had a great run in San Francisco with four friends. One was Adoni Maropis, who played Fayad in the TV series “24″. Adoni is in great shape but the 9 mile run that we surprised him with today, a...
View ArticleItaly Is No Longer The Perfect Vacation Destination
I’m not sure if pointing the finger at anyone or any series of events will help me feel better about my observations over the last week as I have traveled through Italy. This year I traveled to Lake...
View ArticleBusiness Owners Should Leverage The Search Visibility of Google+
Have you setup your Google+ profile page for your business? Have you posted a few articles to see how well they are appearing in Google organic search? If you have answered No to either of the above...
View ArticleBuild a Leadership Library In Your Office
I love being a business owner and conference speaker. The diversity of people that I meet at national conferences, 20 Groups, and of course online keep me motivated to write. There are so many success...
View ArticlePotential PitFalls Of Hiring A New Director of Technology
Veterans of the automotive industry have witnessed first-hand the successes and failures that changes in leadership teams can bring to a dealership. Changing key leadership positions in any company...
View ArticleProgressive Cars Dealers Attend Digital Marketing Strategies Conference
Click on the image on the right to view the full color brochure for the 2013 Digital Marketing Strategies Conference (DMSC), hosted by FCE. This year the conference will be limited to 250 progressive...
View ArticleChar Steakhouse in Red Bank Seen As A Positive By Cappello
Photo from www.RedBankGreen.com With the upcoming opening of Char Steakhouse in Red Bank, it may seen unusual that Thomas Cappello, owner of Gaetano’s Restaurant in Red Bank, is rolling out the red...
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Dealer Syndicator Fuels Power Automotive Marketing Strategies
It is a great time to be in the digital marketing field as major shifts, twists and turns keep professionals nimble. It’s also great to see automotive advertising budgets on the rise. This month it’s...
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Flexing New Muscles
Today I had a great run in San Francisco with four friends. One was Adoni Maropis, who played Fayad in the TV series “24″. Adoni is in great shape but the 9 mile run that we surprised him with today, a...
View ArticleClik here to view.
How To Select An Automotive Consultant
The automotive industry is constantly changing but many of the core operating philosophies have not changed over the years. Those core tenants include listening to the needs customers, providing a...
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How To Select An Automotive Consultant
Brian\’s Blog The automotive industry is constantly changing but many of the core operating philosophies have not changed over the years. Those core tenants include listening to the needs customers,...
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VinSolutions Buys Haystak Digital Marketing
Brian’s Blog By Brian Pasch Haystak Digital Marketing is now part of the Autotrader family of companies serving car dealers. The announcement further enhances the products that Autotrader can offer...
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LocalVox Local Directory Optimization
Brian’s Blog by Brian Pasch I have been silent on this topic in the past but recent observations and the need for better education on digital marketing inspired this article to be penned. Business...
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LinkedIn Training For Automotive Sales Professionals
Brian’s Blog By Brian Pasch Creating A Local Referral Network A great opportunity for sales professionals today is using LinkedIn to create a powerful LOCAL referral network. I have created a video...
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Justin Timberlake and Jay-Z Yankees Stadium Performance Marred by Poor Audio Mix
Brian’s Blog I thought it would be the heat that would but a damper on my enthusiasm for the Justin Timberlake and Jay-Z “Legends of The Summer” concert at Yankees Stadium last night but the heat was...
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Cobalt’s Vipin Singh To Showcase New Automotive SEO Tools
Brian’s Blog Vipin Singh will be joining the panel of instructors in the 2013 Automotive SEO Study on August 20, 2013. The six week educational series is training 100 dealers on the latest strategies...
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Are You Ready For Automotive Digital Retailing?
Brian’s Blog By Brian Pasch I recently attended an Automotive Lenders Conference in New York City hosted by Dealertrack Technologies. The speakers and discussions surrounding Digital Retailing inspired...
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DealerSocket User Summit 2013
Brian’s Blog By Brian Pasch I had the opportunity to lead a workshop at the 2013 DealerSocket User Summit last week at the beautiful Ritz Carlton Hotel in Laguna Niguel, California. This was my first...
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Vehicle Search Result Pages (SRP) May Not Be Good Adword Landing Pages
Brian’s Blog By Brian Pasch There are many companies that pitch Google Adwords management services based on the premise that their technology will create a better bidding strategy, lower cost per...
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Vehicle Search Result Pages (SRP) May Not Be Good Adword Landing Pages
Brian’s Blog By Brian Pasch There are many companies that pitch Google Adwords management services based on the premise that their technology will create a better bidding strategy, lower cost per...
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