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ELEAD1ONE Integrates Executive Reporting KPIs Into ROI-BOT
Brian’s Blog ELEAD1ONE has integrated reporting metrics from their proprietary marketing solutions into the Automotive Industry’s leading vendor neutral tracking platform for dealership executives;...
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Digital Marketing Roundtable
Brian’s Blog Post NADA New Orleans Freeze Out DEALERS: If you are stuck in New Orleans, like the PCG team, let’s make the most of it. Join us for a lively Digital Marketing Roundtable, Tuesday from...
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Vehicle Search Result Pages (SRP) May Not Be Good Adwords Landing Pages
Brian’s Blog There are many companies that pitch Google Adwords management services based on the premise that their technology will create a better bidding strategy, lower cost per click, and higher...
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Vehicle Search Result Pages (SRP) May Not Be Good Adword Landing Pages
Brian’s Blog By Brian Pasch There are many companies that pitch Google Adwords management services based on the premise that their technology will create a better bidding strategy, lower cost per...
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Vehicle Search Result Pages (SRP) May Not Be Good Adword Landing Pages
Brian’s Blog By Brian Pasch There are many companies that pitch Google Adwords management services based on the premise that their technology will create a better bidding strategy, lower cost per...
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Vehicle Search Result Pages (SRP) May Not Be Good Adword Landing Pages
Brian’s Blog By Brian Pasch There are many companies that pitch Google Adwords management services based on the premise that their technology will create a better bidding strategy, lower cost per...
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Vehicle Search Result Pages (SRP) May Not Be Good Adword Landing Pages
Brian’s Blog By Brian Pasch There are many companies that pitch Google Adwords management services based on the premise that their technology will create a better bidding strategy, lower cost per...
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Are You An Apple iPhone Battery Backup Bitch?
Brian’s Blog By Brian Pasch I love Apple products because of their design and ease of use. When I switched from a PC to a Macbook Pro, years ago now, I was amazed on how much more productive I was. I...
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PCG Consulting Is Expanding Into Holland
Brian’s Blog PCG Consulting Services, Digital Marketing and Internet Sales Training Leader from the United States Partners with Holland’s Automotive Internet Marketing Pioneer to Create Company: PCG...
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Acura Bans Franchise Dealers From Using 5 Keywords in Google Adwords
Brian’s Blog By Brian Pasch The day has finally come; OEMs are now restricting which keywords their franchise dealers use in Google Adwords to sell their new cars. Acura is telling dealers that they...
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The Heineken Marketing Miracle
Brian’s Blog By Brian Pasch As a student of marketing, I thought that I would share a story with my marketing colleagues in the USA. At first it may not seem like a “miracle” but the more I thought...
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Acura Adwords Bidding Strategy Increases Online Competition For Franchise...
Brian’s Blog By Brian Pasch Acura’s new policy on Google Adwords bidding strategies is an attempt to control click costs in SEM campaigns for their national marketing, regional marketing, and dealer...
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Acura’s SEM Bidding Strategy Increases Online Competition For Franchise Dealers
Brian’s Blog By Brian Pasch Acura’s new policy on Google Adwords bidding strategies is an attempt to control click costs in SEM campaigns for their national marketing, regional marketing, and dealer...
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Are Their Swim Lanes On The Internet?
Brian’s Blog By Brian Pasch (article number three in a series) When I learned about Acura’s new Adwords bidding strategy, aka “Swim Lane Project,” for their franchise dealer network, I started to...
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Are There Swim Lanes On The Internet?
Brian’s Blog By Brian Pasch (article number three in a series) When I learned about Acura’s new Adwords bidding strategy, aka “Swim Lane Project,” for their franchise dealer network, I started to...
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I Was Arrested in Rome Today
Brian’s Blog By Brian Pasch I was arrested in Rome today. I didn’t think I was doing anything wrong but I guess I’m not familiar with the business laws in Italy. I was demonstrating our automotive...
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Nexteppe Dealers Were Upgraded To The Wrong Automotive Website Platform
Brian’s Blog By Brian Pasch The New York based automotive website company known as Nexteppe, was acquired last November by Dealertrack Technologies; a deal that was under my radar screen. This week I...
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My First Impressions of Tokyo – April 2014
Brian’s Blog By Brian Pasch Having completed a full day in Tokyo, my first to in Japan, I decided to share a few of my initial reactions of the city of Tokyo. Connor and I will be in Japan for a full...
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15 Questions Ask Before Accepting A Digital Marketing Manager Job
Brian’s Blog By Brian Pasch The responsibilities of an Automotive Digital Marketing Manager will vary from dealership to dealership. Regardless of the size of your company you will work for, your...
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Bluefire Mobile in Austin Scares Businesses With Spam Message
Brian’s Blog By Brian Pasch Are you tired of getting spam in your inbox every day? The obvious spam emails are filtered out of my inbox, but there are still a number of emails that get through. The...
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