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TrueCar Names John Krafcik As New President Prior to IPO
Brian’s Blog By Brian Pasch At the beginning of April we learned that TrueCar was filing to bring an IPO to market. According to Bloomberg online news: “TrueCar Inc., the online auto-shopping service...
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Creating A Social Media Internship Program At Your Dealership
Brian’s Blog By Brian Pasch Dealers who have been struggling to create a consistent social media presence, may turn to third party vendors to assist with their social media. However, many of the social...
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Acura Adwords Bidding Strategy Increases Online Competition For Franchise...
Brian’s Blog By Brian Pasch Acura’s new policy on Google Adwords bidding strategies is an attempt to control click costs in SEM campaigns for their national marketing, regional marketing, and dealer...
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Acura’s SEM Bidding Strategy Increases Online Competition For Franchise Dealers
Brian’s Blog By Brian Pasch Acura’s new policy on Google Adwords bidding strategies is an attempt to control click costs in SEM campaigns for their national marketing, regional marketing, and dealer...
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Join Me Today – June 3rd for #ISG20 in Amersfoort
Brian’s Blog Today Glenn and I will be speaking at the Internet Sales 20-Group in Holland (#ISG20) hosted by Paul De Vries. The meeting will start at 1:00 PM in Amersfoort. Paul will open up the...
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DigiGo Sold to Search Optics as KPA Divest Digital Marketing Division
Brian’s Blog LAFAYETTE, Colorado (Aug. 17, 2014) – KPA, an automotive business services provider, is divesting its DigiGo Internet Marketing division to Search Optics®, one of the nation’s leading...
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ADP Dealer Services To Be Named CDK Global And Become A Public Company
Brian’s Blog I have been waiting to learn name of the upcoming new company which is now ADP Dealer Services. At the end of September, CDK Global will be a publicly traded company. ADP shareholders will...
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Are Your Automotive Social Media Landing Pages Working?
Brian’s Blog I was viewing my Twitter news feed today and saw an advertising campaign for Honda dealers. This looks like a Tier 2 ad message, so I was interested to see what the “Shop Now” offer looked...
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Chip Perry Joins Autotrader UK Advisory Team
Brian’s Blog The former president and CEO of AutoTrader.com and Kelly Blue Book in the United States, Chip Perry (pictured), is joining Auto Trader in the UK as a non-executive board member. Perry...
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The Best Automotive Online Marketing Dashboard
Brian’s Blog Automotive dealers are overloaded with marketing data, vendor reports, and online performance metrics yet few dealers have been able to sift through the clutter and focus on the Key...
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DealerFire Now An Authorized Volkswagen Website Provider
Brian’s Blog I got a call from a Volkswagen dealer that told me that VW dealers can now select DealerFire as an authorized OEM website provider. That was a very pleasant surprise! I want to...
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Dealer.com Joins List of VW Certified Website Providers
Brian’s Blog What an active day for automotive marketing news. Volkswagen dealers now have multiple choices for their automotive website platforms. Dealer.com’s seamless website platform is now a...
View ArticlePasch Family Tree From Germany
Brian’s Blog I am researching my Pasch family roots from Germany and could use the help of anyone with additional information on the members of the family tree that I have logged on Ancestry.com. Here...
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When Attacked How Do You React?
Brian’s Blog Today at Park Church in Tinton Falls, New Jersey our Pastor kicked off a series entitled “Look Again; the art of seeing Jesus.” The six part series looks at six famous painting that depict...
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Christians Should Not Have To Go To Church On Easter
Brian’s Blog That’s right. If you are a Christian, you should not HAVE TO GO to church on Easter Sunday. Are you feeling the annual holiday guilt trip? Which scenario best describes your Christian...
View ArticleI Had The Good Samaritan Parable Backwards
Brian’s Blog If you were raised in a Christian home like me, you probably heard the story of the Good Samaritan 100 times. Last week, our Pastor Christian Andrews started a sermon series that kicked...
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